Macy’s Emails Beauty, Jewelry, Watches, Handbags, Shoes & Lingerie

Designed up to 10 emails per week across various categories, collaborating with marketing, merchandising, and copy teams to develop effective templates, select the right products, and ensure ongoing promotions and campaigns were seamlessly integrated. Regularly met with the marketing team to review email performance, refining templates based on insights to optimize engagement.

Worked closely with external vendors such as Dior, Michael Kors, and Kate Spade to maintain brand standards, ensuring consistency across all touchpoints. These email designs were also adapted into web banners, brand shops, and static landing pages, creating a cohesive digital experience.