Meet the Team

Hi, I’m Samantha Tancosh — a Creative Director who merges strategy, storytelling, and standout visuals to build brands people actually connect with.

With over 15 years of experience in fashion, beauty, and lifestyle, I’ve led creative across high-impact campaigns, brand refreshes, fashion shows, and 250+ photo and video shoots. Most recently, I shaped the look, feel, and evolution of Adore Me by Victoria’s Secret—bringing cohesion to every channel through 360° campaigns, elevated brand guidelines, and trend-driven content.

My approach is equal parts creative intuition and strategic thinking—I believe in big ideas that drive results, in workflows that empower teams, and in keeping brands tapped into culture through smart trends and emerging tech.

Outside the studio, you’ll find me outdoors: running, biking, or exploring with my BFF Bailey. I’m an avid traveler (six continents , one more to go!) and love a good adventure, whether across the globe or just a few blocks away.

Where strategy meets storytelling.
Big ideas, even bigger results.