Hello!

Samantha Tancosh is an NYC-based Creative VP with 15+ years of experience in brand storytelling and strategy for top fashion and retail brands. Currently leading creative at Adore Me, she drives projects that reflect the brand's joyful, inclusive, and sustainable ethos. Samantha’s expertise includes directing New York Fashion Week shows and launching high-impact campaigns across digital, social, and out-of-home channels. With a keen interest in incorporating AI, she continuously explores innovative ways to elevate creative work. Her previous experience includes roles with Macy’s and L’Oréal brands, blending design expertise with leadership that nurtures growth and originality within her team.