Romance Novella
Creative Innovation - LED Wall + AI: Romance Novel
The Insight:
Our customers over-index on romance novels, making it the perfect niche to lean into for Spring.
The Concept:
We created Adore Me Novella, a romance-inspired theme that carried from our Fashion Show into our March collection. We took inspiration from iconic 80’s romance novel covers, blending fantasy, fashion, and nostalgia.
The Innovation:
To push creative boundaries, we incorporated an LED screen and AI-generated backgrounds, allowing us to design whimsical landscapes— from enchanted gardens to dreamy ponds — that set the stage for our models, creating an immersive yet seamlessly controlled visual experience.
The Execution:
Partnered with studio to test and optimize imagery before the shoot.
Created a backup library of images to ensure flexibility on set.
Collaborated closely with retouching to refine generative AI fills, ensuring seamless, high-quality visuals.
Designed custom book covers for each product to tie into BookTok culture and drive storytelling across channels.
The Result:
A high-impact campaign that merged fashion, storytelling, and technology, resonating with both trend-conscious shoppers and romance readers alike.
Creative Innovation - LED Wall + Gen AI
Summer Roadtrip
Creative Innovation - LED Wall + AI: Summer Roadtrip
The Insight:
During the summer months, our audience craves escapism and adventure, making it the perfect opportunity to engage them with an evolving, travel-inspired campaign.
The Concept:
With visually distinct product themes across June and July, we unified them under one story umbrella: a cross-country summer road trip. Each collection was mapped to a destination, creating an immersive journey that kept our audience coming back to discover the next stop.
The Innovation:
To bring these locations to life without the budget for travel, we leveraged an LED screen to recreate four distinct American landscapes—blending digital and physical elements to make each scene feel tangible. This time, we explored larger-scale props, like a diner booth and table, to enhance realism and deepen the storytelling.
The Execution:
Outlined four key destinations to align with our seasonal collections:
Seaside (Coney Island) – A playful, seaside escape for our mermaid and seashell-inspired collection.
Route 66 – The ultimate road trip stop, featuring a retro diner backdrop for our denim and Americana styles.
Star Country (Big Sky, MT) – A vast, starry-night setting to showcase our celestial-themed collection.
Out West (Sedona, AZ) – A warm, western-inspired landscape to highlight our boho and cowboy-core pieces.
Myself and my Art Director divided the destinations to ensure each setting had rich visual storytelling.
Experimented with set styling, incorporating larger props to enhance the realism of each scene.
Activated across social with influencer styling moments tied to each destination, road trip packing roundups, and custom-designed bumper stickers, postcards, and postage stamps.
The Result:
A dynamic, evolving campaign that blended digital innovation with nostalgic Americana, keeping our audience engaged and eager to follow along on the journey.