Signature Lace Launch

To introduce Adore Me’s new Signature Lace collection, we needed to build excitement around its debut while creating a foundation for ongoing storytelling. This launch featured three core styles in limited colorways, with new drops planned every month for the foreseeable future.

The creative challenge was to craft a narrative that could spotlight the intricate product details and communicate why this lace is so special — all while allowing room to evolve as the collection grows. I developed the concept of a newspaper-inspired theme, drawing from editorial layouts, cover stories, and articles to bring a sense of ongoing discovery. This approach gave us the flexibility to refresh the story month after month, highlighting each new drop with a fresh editorial twist.

Since the focus was on the product itself, we intentionally kept visuals clean and minimal, allowing the lace details and product attributes to take center stage.