What do Women Really Want for Valentine’s Day?

What Do Women Really Want for Valentine’s Day? Adore Me 2020

Adore Me has partnered with Grey to launch a bold Valentine’s Day campaign inspired by insights from a Reddit thread: What Do Women Really Want for Valentine’s Day? The campaign redefines Valentine’s Day by placing women at its center and focusing on the humorous, candid desires that often go unspoken—moving beyond traditional gifts like flowers and chocolates. Designed to feel authentic, relatable, and unexpectedly cheeky, this campaign captures what women truly want.

Working closely with Grey, I was deeply involved in shaping the campaign’s direction—defining the script, casting models, and establishing the art direction to capture the desired tone. On set, I art directed alongside the photographer, ensuring that the visuals aligned with our vision of a real, raw, and humorous Valentine’s Day narrative.

Agency: Grey