New York Fashion Week Spring 2024 Romance Novella

For Adore Me’s Fashion Week show-themed Romance Novel, I led the creative vision, styling, model casting, runway order, and hair and makeup direction to bring this love story to life. The show unfolded in three chapters, each telling a unique part of the tale, with backstage coordination and model energy setting the tone for an unforgettable experience and themed product collections. Inspired by our customers’ passion for romance novels, the theme extended to our March campaign, featuring 80s-inspired book covers (think Fabio!). The event was streamed live online, with shoppable products coordinated closely with the merchandising team. I also oversaw venue creative, designing photo moments, including an oversized book and a larger-than-life tassel bookmark, which immersed guests in the romance theme. This cohesive narrative bridged the runway, campaign, and customer experience, resonating deeply with our audience.