Adore Me Rebrand 2023

In 2020, Adore Me partnered with Grey to reimagine our brand positioning, logo, and creative visuals. As the brand naturally evolved, I worked with our marketing team and key stakeholders to update and refine our branding, resulting in a comprehensive brand book. This guide details every aspect of our identity, from typography and color palette to creative usage, photography, and video aesthetics, ensuring consistency across all internal teams and external partners. The brand book remains a cornerstone of our creative output, shaping Adore Me’s visual presence across all channels.