Macy’s Art Direction

At Macy’s, I led the art direction for 10 to 30 images each month, featured across emails, banners, brand shops, homepage tiles, and more. I collaborated closely with project management to bring each shoot to life—booking photographers and stylists, coordinating merchandise, and setting a distinct look and feel for the season. The background colors and photography style were thoughtfully chosen to reflect the season’s trends and often aligned with the broader vision of a print catalog in development. Drawing inspiration from Pinterest, magazines, and social media, I crafted cohesive, compelling visual stories for each month’s images.